“Maramao perché
sei morto?”
[Literally: Maramao, why did you die? – it’s the title of a famous Italian song from 1939 by Trio Lescano. The text talks about somekittens desperate for the death of Maramao, a cat they were in love with, and they wonder how such a thing could have happened to a character who had everything he needed for a comfortable life].
Subtitle: How to make your advanced directives
Location: Italy
Organisation: Associazione Luca Coscioni
Website: https://www.youtube.com/watch?v=ePyxL_7xRaY
Available language(s): Italian with subtitles automatically translated by Youtube
Date ofdevelopment: January 2023
Type of tool: Digital
Purpose: Awareness rising / information
Topic(s)covered
■ what is anticipation of end-of-life care
■ why it is important to think in advance about your end-of-life care
■ what is the legislation in place
■ what are the procedures to formalize your end-of-life care wills
■ what kind of choices you can make in advance
Overview
A video to illustrate the importance of living wills and offer all theinformation to be able to do it immediately.
“Grandfather, do you think you are going to die?” With this question, a little girl, starting from the experience of her cat’s death, involves her grandfather on the subject of the bio-will, and explains to him in a lightand delicate way the importance of being able to express one’s choices in advance in terms of health treatments, to prevent others, like her, from having to decide for him.
An animated video, simple and clear, and a social communication campaign, to explain to citizens what a living will is, how to do it andwhere to file a living will.
Reasons for selecting the practice and impact
This short (4 min.) animated video explains in simple terms what is an advanced directive, why it is important, which are the advantages and howit can be implemented according to the Italian legislation.
It is colourful and joyful in the music and mood and the voice to thegrandfather character was provided by a popular actor, therefore it is recognisable by the audience.
It also suggests a way to introduce the topic with family members(linking it to the death of a pet).
Impact: The tool registered 9.732 views so far.
Contacts and additional information
Transferability: Although it makes specific reference to the Italian legal framework, the tool is transferable when it comes to the sections in which it ishighlighted the importance of being able to choose how one would like tobe cared for and accompanied to death.
Contacts for further information
https://www.associazionelucacoscioni.it/info@associazionelucacoscioni.it